Competitive Landscape
All categories
Competitive pressure increased in LED devices; exfoliation tools remain strong
Today 08:10
Pricing Intelligence
All products
Price compression detected in LED masks; eyelash tools showing price band expansion
Today 08:10
Market Opportunity Score
Scalp care, Skin care
Scalp care tools show strongest momentum; moderate competition creates entry window
Today 08:10
Feature Gap Analysis
Top 20 products
Messaging and offer gaps identified in 6 product listings vs top competitors
Yesterday 18:00
Competitive Landscape
All categories
LiveDaily + on-demand
Executive Summary
- Competitive pressure increased in LED devices; two direct competitors dropped prices
- Exfoliation tools remain strong with limited competitive threat; bundling window open
- Scalp care tools show strongest momentum; moderate competition creates entry window
- Focus on LED mask pricing and scrubber bundling for highest ROI actions
Competitors
17
Changes detected
14
Urgent threats
3
Opportunities
6
Products affected
29
Market volatility
Medium
Opportunity Ranking
1Bundle
Bundle Ultrasonic Skin Scrubber + AHA/BHA Serum
86
2Pricing
Reprice Heated Eyelash Curler (+6-9%)
79
3Expansion
Expand into scalp routine kits
74
4Cross-sell
Cross-sell Ice Roller with LED Face Mask
71
5Optimization
Update LED Face Mask mobile listing
68
6New product
Launch enzyme gel product
61
Data freshness: Today 08:10Sources: 14 coveredUpdate cadence: Daily + on-demand
Confidence: High